Facebook Trounces MySpace for Networking
I try to be on top of online trends and new technology. So I’m a little ashamed to say that I just registered with facebook yesterday. Even worse, I only signed up for MySpace a few weeks ago. In my opinion, both these sites aim to accomplish the same task, but facebook does it much better.
Instant friends
Facebook imported my contacts from Gmail and figured out that some of them were already facebook’ers. With my permission, it send friend requests to a couple dozen people. Within minutes, I had friends!
Finding and adding more …
New Social Networking Site for Professionals
Professionals surely know about LinkedIn. Perhaps you’re really hip and even understand MySpace. Now there’s a new player on the block: Meet Job Pros.
The interesting thing about Meet Job Pros (MJP) is that it seems to merge some of the key features of MySpace and LinkedIn. It’s kind of “MySpace with a professional twist.” But understand that not many people have registered yet, so some screens are a little blank.
When you first go to the site, …
Great List of 15 Things to Help Your Career
I’m a big advocate of doing simple things to help the bigger picture. In many endeavors, a lot of tiny steps can produce a huge result.
Careers are like this. A successful career is usually made up of many small steps. True, there are large ones as well. However, the everyday things usually contribute a ton to the whole.
Thus, here’s a great list of 15 easy things you can do to help your career.
My favorite idea from the list is to …
Learning From Our Site Statistics
Statistics are a key part of any type of venture. You need to know what’s happening, how your target demographic is responding, and what areas you can improve. The same applies to blogging.
I’m a stats addict
I’ve had several readers ask what statistics I use here at Legal Andrew. The short answer is “any and all.” Well, I’ve tried many solutions. But now I’ve finally found three I love.
I’ve been using Google Analytics since I got serious about blogging. It provides a great overview of everything, along with awesome detail to help feed my …
Lawyers Should Use Buzz Marketing Too!
How do you spread the word about your law firm? Do you take out yellow page ads? Maybe you’ve started blogging. What about buzz marketing?
Today’s marketing tool
Yellow pages are stagnant. Web sites only provide information. Buzz marketing interacts with people and society. It’s today’s marketing tool.
So what is it? Buzz marketing is another term for word of mouth marketing. It’s also known as viral marketing. As Wikipedia explains, “a very successful word-of-mouth promotion creates buzz.”
The power of the internet and blogging makes buzz marketing extremely simple …
Top 11 Ways to Give by Blogging
One of the awesome things about blogging is that you can give to others so easily. Here are my top (random) 11 ways to give to others by blogging. See how many you can do!
11. Link – This is the basic and simplest way to give something to someone else online. Links are the currency of the internet. They enable us to find each other, but they also have inherent value. Link to someone!
10. Read – We all need more readers and visitors. Why don’t we give a little to each other by reading …
Don’t Be Left Out – Get LinkedIn!
Surely you’ve heard about LinkedIn. It’s an online networking tool for professionals. It also has jobs, services, and a Q&A section. Needless to say, it’s powerful.
I’ve written about LinkedIn before, especially how lawyers can use it. Today I saw an awesome post at Ernie the Attorney. He explains that he checks his LinkedIn home page every day, to see any updates in his network.
I decided to take Ernie’s advice and check my home page as well. …
Law Firm Video – The Next Big Thing
If you thought having a website put your firm on the cutting edge, think again. That’s right, the future of law firms isn’t in that static web page you threw together last year. It’s not even in the revamp you hired a design firm to build. It’s on video!
Announce your candidacy
We all know that politicians will go the extra mile to get attention. But there’s got to be a reason that presidential candidates have integrated video in their campaigns. With candidates announcing on video, daily video conversations, and who knows what to come, you can’t …
Don’t Let Your Law Firm Lag Behind – Start a Blog
Got blog? That’s what your partners should be asking about your law firm. In today’s market, there’s simply no reason why your firm shouldn’t have a presence in the blogosphere.
Why? I’m glad you asked. Blogopreneur Kian Ann has a great post on the subject.
Kian explains that there are over 57 million blogs being published. If only 1% of them actually have any decent content, that still means there are 570,000 blogs that are conducting active conversations.
Of these active blogs, how many …
Keep Your Readers – Focus on Exit Rate, not Page Views
Don’t we all want more readers? I know I do. In that sense, even the lowliest of us z-listers fit right in with the top-ranked websites around. We’re all trying to increase readership. But how do you achieve that?
Page views don’t matter
OK, so that’s obviously not true. The more page views you have, the more readers you likely have. Thus, they are some indication of your reader base.
However, they are not the be all, end all. An individual article or entire website could have thousands of page views, but very few real readers. …