Ingenious Point-of-Sale Donation Tactic
Photo by Mindful One
Many retail stores cooperate with charities, especially during the holidays. When you’re checking out with your purchases, they ask the familiar question: “Would you like to donate $1 for…”?
I’ve never donated.
Until now.
A few days ago I was shopping with my wife. When we paid for our stuff, the cashier asked us a different question: “Would you like to round up to donate to…”? It was such a cool tactic, that I had to say yes!
I can’t even remember what the charity was – I think something to help clothe kids. But I donated a few cents because it was just a few cents. Heck, they weren’t even asking for a whole dollar from me. They just wanted me to round up to the nearest dollar and give the change to the charity. What kind of miser would I be if I refused?!
This is like the ubiquitous tactic for pricing goods. You always see $9.95 instead of $10. Psychologically, it’s a better deal. You’re only saving 5 cents, but your brain thinks you’re saving an entire dollar. For the same reason, just a few cents seems like nothing, compared to a full dollar.
What about you? Do you donate $1 for a charity when asked? Or have you heard cool donation tactics like this one? Let’s talk!
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