Results of Lawyers Marketing on MySpace
Do you have an account on MySpace? Do you even know what it is? Honestly, I’ve never been to MySpace, but all the kids are talking about it.
I wrote about lawyers using MySpace for marketing a while ago. The subject just keeps coming up. Today, I saw a really interesting post from Kevin’s LexBlog Blog which provides some summary information about different experiences lawyers have had on MySpace.
It all depends
In the end, it seems like some lawyers have used the community effectively, while others have not. Some practices are more likely than others to benefit from the MySpace angle. But this is true of all networking and marketing methods, right?
If you’re a lawyer under 40, you should probably think about adding MySpace to your networking arsenal. This applies especially if you have a practice like entertainment law or technology law. Antitrust? Maybe not so much. However, it can’t hurt, right?
Ambulance chasers?
One thought just came to mind: this could be a new form of ambulance chasing. A MySpace user might write about being in some accident. A personal injury lawyer could see that post, send a “contact email” to the injured MySpace’r, and potentially have a new client. Is that any different from ambulance chasing?
What if someone writes that she is considering a divorce? A MySpace divorce lawyer could shoot over his contact info, and maybe get a new client.
Better yet, lawyers can setup Google Alerts and Technorati Watches on terms such as “personal injury” or “divorce,” and have the clients virtually come to them.
I’m definitely not saying this is ethical. I’m only a law student. In fact, it seems really unethical to me. Perhaps this is a reason that some states are weary of lawyers blogging.
What do you think about this online marketing for lawyers? Feel free to post a comment or drop me a line.
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About Andrew Flusche
Lawyer, bicyclist, husband.
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November 20th, 2006
Andrew, just because MySpace opens the door to networking and business development opportunities does not mean ethics and taste go out the window.
Do the things you described with the auto accident and divorce and you may well have violated ethics rules banning solicitation.
In addition try that online and watch people come out of the woodwork to badmouth you across MySpace and the web in general. You’d be memorilized on Google forever for unethical conduct and very bad taste.
November 20th, 2006
Kevin,
Thanks for commenting. I suppose my post wasn’t clear. I definitely agree with you. Technology is a great tool for many things, but we still have to be courteous and ethical. My post was really an attempt to point out how these technologies could be abused.
Thanks again for stopping by. I loved your article.
Andrew